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Privacy-Policy

Privacy Policy of www.labrasiliana.it

This page describes how the Website collects and processes Users' Personal Data.

1. Data Controller

Torrefazione La Brasiliana S.r.l. Head office and factory: Via Veneziani, 52 - 44124 Ferrara (Italy) Holder's email address: info@labrasiliana.it

2. Types of Data Collected and Purposes

Personal Data are collected for the following purposes and using the following services:

Contacting the User

  • Mailing list or newsletter: email; name.
  • Contact form: surname; email; first name.
  • WhatsApp Business Chat widget: name; surname; telephone number; profile picture; content and date/time of message; answers to questions.

Managing contacts and sending messages

  • MailUp and Mailchimp: email.

Statistics and Analysis

  • Google Analytics (Universal and GA4): Usage data; Tracking tools; browser and device information; city; latitude and longitude (approximate); session statistics.
  • Meta Events Manager: Usage data; Tracking tools.
  • Advertising reports in Google Analytics: Unique device identifiers for advertising (e.g. Google Advertiser ID or IDFA).

Advertising, Remarketing and Behavioral Targeting

  • Meta Ads (Meta Pixel) and Facebook Remarketing: Usage data; Tracking tools.
  • Facebook Custom Audience: email; Tracking Tools.
  • Google Ads (Conversion Monitoring and Remarketing): Usage data; Tracking tools.
  • Google Analytics Remarketing: Usage data; Tracking tools.

User Experience and Optimisation

  • Hotjar (Heat Maps, Recordings, Polls & Surveys): Usage Data; Tracking Tools; various types of Data as specified by the privacy policy of the service.

Protection from Spam and Bots

  • Akismet: various types of Data as specified in the privacy policy of the service.

Displaying content from external platforms

  • Google Fonts, Google Maps and YouTube Video Widget: Usage data; Tracking tools.

3. Deactivating interest-based ads

In addition to the opt-out functions provided by individual services, you can manage your preferences regarding advertising tracking directly from your browser settings or by consulting our Cookie Policy.

For more information on how to deactivate customised ads, you can visit platforms such as YourOnlineChoices.

4. Legal information

This policy is drawn up on the basis of multiple legislative orders, including Articles 13 and 14 of Regulation (EU) 2016/679 (GDPR).

Last updated: March 2026

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